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Pay it forward

Supporting female founders and social impact orgs

Pro bono support and advice on product and design strategy for organisations working towards creating positive social impact.


‘Pay it forward’ was born in response to the COVID-19 pandemic in May 2020. In 2021, I am focussing on early stage startups, especially those with female founders.

If you’re struggling to understand people’s needs and translate them into strong product, design and strategy decisions for your organisation, I can help. 

About me
My name is Shruti Ramiah. I’m a design researcher and interaction designer with over 10 years of experience. I currently lead design at N26 and am based in Berlin.

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Who is it for?
I support organistions whose social impact mission I feel a personal passion and conviction for, and where I’m confident I can make a meaningful contribution.

You could be a start up, for profit or non-profit, a social impact organisation or just a collective of like-minded folks. 

How does it work?
To get started, please share some initial information through this form. I’ll follow up via email so we can get introduced and explore how I might support you.

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Why did I start this?

Work hour reductions due to COVID-19 meant that I was working 4 days a week, but thanks to the government support schemes, the financial impact was largely mitigated. I am grateful and privileged for this security and I decided to pay it forward

Wrapping up 2020
Original LinkedIn post

Contact: LinkedIn
December 2020 / Home